marketing
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14 August 2010
Posted in
marketing
Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane?
The thought was triggered by Steve Jobs' initial response to reports that customers were having trouble with the antennae on Apple's iPhone 4, its latest "superproduct." It was reported that he commented that iPhone 4 users would have to learn not to hold the phone by its lower left-hand corner, precisely the way many of us seem to grasp it naturally.
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02 August 2010
Posted in
marketing
Not long ago, I had a client say something really interesting. He said, "We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered -- that is my challenge to you.
Of course, we're always doing that anyway. Added-value no cost or super low cost impressions generally improve the metrics of what we actually optimize against -- things like cost per action (define), cost per sale, etc.
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14 July 2010
Posted in
marketing
Many online marketers use Adwords in promoting their business. However, some internet marketers commit adwords advertising mistakes without even realizing it.
This results to wasted time and money due to ineffective advertising techniques. Let’s discuss the top ten adwords marketing mistakes to be avoided:
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12 November 2009
Posted in
marketing
It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.
Chinese consumers are proving to be an elusive target. Another ten million enter the market each year, and the behavior of the hundreds of millions already there is evolving rapidly.
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05 November 2009
Posted in
marketing
Market Research is the study of groups of people that you would like to sell your products or services to. Spending time to do Market Research minimizes risk and often improves your chances of success.
Researching your target market can provide you with sound and objective data. The problem is that market research can be extremely expensive. So how can you do the research if you are on a tight budget? Low-cost market research is not impossible, let me show you how.
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