Written by kap4all | 29 April 2009
Posted in Advertising tips

The following tips are meant to give inspiration or a different perspective on what you are doing now. Each one can be used on its own or researched in greater depth to understand the art and science that go into making it effective. In the end, the more you customize the following points the more the your sales will increase.

1. Price Point - Play with pricing to understand what number yields the highest sale. Too high and a greater number of customers will decline. Too low and you'll strain cash flow. Dedication to finding the right number that generates substantial profitable sales has huge pay-offs.

2. Be Creative But Relevant - Your materials need to get attention and stand out from the noise of other advertisers. However, if the message is too creative and the contents don't match your ad you will turn customers away due to lack of credibility.

3. Make It Easy To Find The Offer - Make the offer prominent, clear, and bold. Don't make customers read or think too much. Customers lose attention easily due to the massive amounts of daily information in society. Keep it simple.

4. Do Not Overload With Information - You may have a lot to say but too much information can cause readers to give up. Saying a few dynamic things that gets the phone to ring is more important than giving away all your secrets or reasons why you are the best.

5. Consider Pricing A Popular Item Low - If there are a few items your business or industry are known for price them low to attract interest and high volume sales. Gaining new customers for future sales with be worth multiples of the little you gave up.

6. Sell Bundled Products -- This is a very common technique in grocery stores and pharmacies. However, whether you are selling shoes, software, industrial products or something else, this technique can create a higher perceived value and increase cash flow.

7. Use Catch Short Headlines For All Advertising - Get people to stop and read. If you peak interest and can get someone to take a few moment to know what you're about your opening the door for a future customer.

8. Note an offer expiry date - Stir a sense of urgency. If customers see a great promotion but don't feel pressure to act now they'll just put it off until another time.

9. Note "Limited Supply" - This is a variation of #8. If you're offering the product/service at the right price create demand by limiting availability to those who really want the product/service feel the pressure to act now.

10. Use Testimonials - A printed testimonial has a greater perceived level of credibility then a marketer making promises.

11. Reduce Large Ticket Prices To A Daily Value - Showing that buying a new pool, software, interior design, etc as "What you would spend on a cheap lunch every day - only $4.99" helps people realize they're already spending that much already and the service offered is affordable.

12. Avoid Using A Percent Discount Unless It's Big - If you're going to offer less than 20% minimum show how many dollars off. People like to know how much money they're putting back in their pocket without guessing.

13. Use Short Sentences - Keep words down to 6 - 12. The faster you can make the point the better.

14. Be Positive - Showing any form of negativity may scare people into taking action but will leave a stigma with your business. If you use negative advertising too often you'll be stuck with the "Boy That Cried Wolf" syndrome - people just won't see your points as dramatic anymore.

15. Show Solutions To Problems - Describe scenarios in your advertising where people have a problem your product service can fix. This increases the value of what you significantly and helps customers relate to why they should take action.

Article by Andrew Ballenthin, President of Sol Solutions. When you need to stand apart from your competition talk to Sol Solutions for your competitive branding, advertising and marketing strategies. For more information go to our blog http://www.communitymarketing.typepad.com or our website http://www.solsolutions.ca We Are Passionate About Connecting Pieces.

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